Blog
Notes from the always-on economy.
ResearchJun 18, 2026
The 2am order: what after-hours conversations tell you about your business
We analyzed one million after-hours conversations across 4,900 storefronts. The questions customers ask at 2am are not the ones they ask at 2pm — and they convert better.
Customer storyJun 4, 2026
How a florist takes orders in her sleep
Bloom & Bough's June Ito on vase sizes, delivery windows, and letting a bot mind the shop.
ProductMay 22, 2026
Why your chatbot should say "I don't know"
Confidence thresholds, human handoff, and the trust math behind honest AI.
EngineeringMay 8, 2026
One script tag: the engineering behind a 180ms widget
How we ship a full chat experience in less JavaScript than most cookie banners.
ProductApr 24, 2026
Speak your customer's language — all thirty of them
Multilingual answering without translation whiplash: how tone survives across languages.
Customer storyApr 10, 2026
The café that stopped answering the phone
Basecamp Café cut phone interruptions 71% during service. Here's what changed.
DesignMar 27, 2026
Designing a widget nobody notices (until they need it)
Brand-matching, motion restraint, and the case against attention-seeking chat bubbles.